04 April 2022
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Keep Britain Tidy is a charity with three main aims; to tackle litter, to end waste, and to improve the public spaces that we all share. These aims come to life this month during the Great British Spring Clean, the country’s biggest mass-participation environmental campaign.
From 25 March to 10 April 2022, hundreds of thousands of #LitterHeroes head out into the great outdoors, equipped with bin-bags, gloves, and their trusty litter-pickers to – quite literally – Keep Britain Tidy.
Last year during the Great British Spring Clean, Keep Britain Tidy’s volunteer #LitterHeroes travelled over a million miles of the great outdoors, picking litter as they went. And it’s not just the environment that benefits from this campaign. Of those taking part last year 91% agreed that they felt more pride in their local area and 86% agreed that taking part helped improve their mood.
This year, participants have already pledged to pick an incredible 200,000 bags of litter before the campaign has even started!
During the campaign, #LitterHeroes ambassadors, a group of dedicated environmentalists, will go above and beyond to engage their local communities in the campaign. Year round, they work to turn the tide on litter where they live, by leading groups, visiting schools, and cleaning up our rivers, our beaches, our forests, and our streets.
Eco-actions like the Great British Spring Clean make a real difference; protecting wildlife and marine life from harmful rubbish, preventing plastic from making its way into our rivers and seas, and bringing communities together to improve the environment on our doorstep.
The Great British Spring Clean and the #LitterHeroes Ambassador Programme is made possible by players of People’s Postcode Lottery.
What else does Keep Britain Tidy do? Well, you’re most likely familiar with the charity’s iconic logo. Tidyman has been reminding us to put our rubbish in the bin, where it belongs, for over 50 years. During that time the charity has devised countless eye-catching, memorable campaigns to change public behaviour around litter and waste, and worked with successive governments to fight for legislation to create a cleaner, greener Britain.
Now, through its Eco-Schools programme and campaigns like the Great Big School Clean, Keep Britain Tidy is engaging children and young people to tackle eco-anxiety, endemic among their generation, by educating them on the environment and inspiring them to take action to improve it.
Over £2.6 million has been raised for Keep Britain Tidy thanks to the generosity of players.