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Keeping breakfast going

4.1 million children in the UK live in poverty – that’s nine children in every school class of 30 growing up too poor to afford the essentials that most of us take for granted. Players help Magic Breakfast provide a healthy start to the day for thousands of these children.

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This is going to be a difficult time for many, but for thousands of families across the UK it could become almost impossible to get by.

Magic Breakfast drawing

Magic Breakfast provide children with "fuel for learning".

Magic Breakfast normally provides healthy, nutritious breakfasts to over 48,000 children at risk of hunger, giving them fuel they need to learn. Through its network of partner schools, the charity targets the most vulnerable children to ensure they have the best possible start to the day.

Following the government's instruction that schools should close, or stay open at a reduced capacity for vulnerable children and those of key workers, Magic Breakfast has been working with urgency to ensure breakfasts are still available to as many children from their partner schools as possible, whether they are at school or home under lockdown. 

Magic Breakfast, guided by its partner schools – with the generous help of food and delivery partners – is delivering breakfast food to all those partner schools who have requested it – cereal, bagels, porridge, baked beans and vouchers for milk. Schools are either feeding children at school, and/or making breakfast packs to be collected by families or be distributed by school staff, or volunteers, safely to their doorsteps.

To reach children whose schools are closed, Magic Breakfast is also arranging deliveries of breakfast food to alternative distribution sites and is working with Amazon to deliver breakfast parcels for children direct to their homes.

Magic Breakfast is a lifeline for children who often have no food at home, and for parents and carers who can take comfort in knowing their children will be fed at the beginning of the day.

Alex Cunningham, CEO of Magic Breakfast, said: "We have been hearing from staff at our partner schools just how much the breakfast packs mean to families with school age children at home under lockdown.
"The support from players of People’s Postcode Lottery during these difficult and challenging times is incredible and all of us at Magic Breakfast are so grateful. Thank you."

Magic Breakfast has received more than £2 million, thanks to players, to provide breakfast for children across the country. No child should start the day too hungry to learn.

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