Novamedia and the Postcode Lotteries
Novamedia was founded in 1983 to help build a fairer, greener world by raising funds for charities and good causes.
It is the creator and owner of the Postcode Lottery format, which has generated 10 billion euros for charities and good causes around the world.
The format is an international success story with a unique concept at its heart – neighbours winning together.
The Dutch Postcode Lottery led the way. Nationale Postcode Loterij was launched in the Netherlands in 1989.
In 2005, its success led to two more lotteries – the Svenska PostkodLotteriet in Sweden and People’s Postcode Lottery in Britain.
People's Postcode Lottery was first piloted in the north of England. In 2008, it was launched in Scotland and has been operating throughout Britain since 2010. Players have raised more than £750 million for 9,000 charities and good causes.
In 2016, the Deutsche Postcode Lotterie was launched in Germany, followed by the Norsk Postkodelotteri in Norway in 2018.
In the Netherlands, Novamedia also operates two other lotteries – VriendenLoterij and BankGiro Loterij. These were launched in 1998 and 2002 respectively.
There is now a total of more than 13 million players in the Postcode Lottery countries.
Ambassadors for Novamedia and the Postcode Lotteries include well-known personalities who support its mission for a fairer and greener world.
This short film introduces some of the ambassadors, the work they do in support of our shared mission, and how they deal with the challenges presented by the pandemic.